My Work

My mission is to make your words come alive.

Be it through content, copy, landing pages, email or facebook ads.


Featured Project

SPEC Landing Page:
Cheetos Sweepstakes

(SPEC) Cheetos University Contest

Cheetos, a snack company under the umbrella of Frito-Lay and an American subsidiary of PepsiCo, hosted a contest to attract university-aged students using a familiar brand name.

The goal was to convince US university students to input their information to be entered into a contest and then share the contest link with friends on social media. 

The prize for one lucky person was free Cheetos throughout the winner’s collegiate career.  The contest was designed to collect email addresses from this key demographic to send coupons and promotions from Cheetos and keep the Cheetos brand in mind. 

“Looking to craft actionable, concise and convincing copy that clients find profoundly useful? I simplify complex ideas. My passion is the written word and how it conveys great ideas; your ideas. Let me bring eyes and clicks, sharpen your copy, attract new customers and retain current ones.”

Content Article

Global Pandemic Sparks Pro Bono Surge

[b]racket magazine

Magazine Article

Artists in Korea


Darin Ruf

[SPEC] Article

Property Management


[SPEC] Cheeto’s Landing Page

Content Strategy

Tech Startup

Let’s Start a Project!

Here are a few of the companies I’ve worked with

[b]racket magazine

[b]racket Magazine Korea

Daegu Compass Magazine Korea